Case study · African X Safaris
A new lodge with no footage, and a launch to fill.
African X Safaris was opening a new lodge in Thabazimbi with no photos or film to sell it. Three days of shooting gave them a library to launch with.
Client
African X Safaris
Sector
Safari operator
Location
Thabazimbi, South Africa
Delivered
2 brand films, 4 social clips, 1 ad cut-down, 10 aerial clips, 1 aerial montage and 52 photos.
Results
70
Assets delivered
3
Shoot days
The brief
What African X needed
African X Safaris had just launched, with no visual material at all. Guests had no way to picture the stay before they booked it.
The approach
How we planned and shot it
The shot list, crew and plan were ready within a week of quoting. A crew of 8 and 5 actors worked through three shoot days, including rain nobody had forecast.
What they got
The deliverables
2 brand films, 4 social clips, 1 ad cut-down, 10 aerial clips, 1 aerial montage and 52 lodge and wildlife photos.
The film
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